KEICHI NO MUKASHI Ceremonial Grade Matcha by Marukyu Koyamaen Urasenke Konnichian
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Marukyu Koyamaen “Keiichi no Mukashi” – Urasenke Grand Master’s Preferred Ceremonial Matcha
Keiichi no Mukashi is a distinguished ceremonial-grade matcha specially favored by the Urasenke Grand Master, one of the three principal tea schools of Japan.
Produced by Marukyu Koyamaen, a renowned Uji tea producer with more than 300 years of heritage, this matcha exemplifies the refinement and depth sought in formal tea ceremony (chanoyu).
Carefully hand-picked from the finest shade-grown tea leaves and stone-milled with precision, Keiichi no Mukashi offers a harmonious balance of rich umami, delicate sweetness, and elegant aroma.
Its smooth, full-bodied character and refined aftertaste make it ideal for koicha (thick tea), where the quality of the matcha is most deeply appreciated.
This exceptional matcha embodies the spirit of harmony and respect central to the way of tea — a perfect expression of Uji’s long tea tradition.
How to Store Matcha for Freshness:
To preserve the delicate flavor of matcha, proper storage is essential.
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Once opened, transfer the tea to an airtight container (such as a ziplock bag) and keep it in the refrigerator.
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If you don’t plan to use it soon, freezing is highly recommended. Matcha does not solidify in the freezer, so there are no problems storing it this way.
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Avoid room temperature storage, as the tea will lose its freshness quickly.
Marukyu Koyamaen matcha typically has a shelf life of 6–7 months, and we ship freshly ground matcha within 2 weeks of production to ensure the best flavor.
About Marukyu Koyamaen: A 350-Year Legacy in Uji, Kyoto:
Founded in the early 18th century, Marukyu Koyamaen has been producing premium Japanese tea for over 350 years in Uji, Kyoto. Best known for its exceptional matcha, Koyamaen is highly respected among tea ceremony practitioners around the world. Its teas not only embody the essence of Japanese tradition but also play an important role in sharing the spirit of the tea ceremony globally.

